Luxury developer West Eleven has become the first property firm to use the Apple AR Technology Toolkit to showcase its developments.

West Eleven used the Apple toolkit to launch its new Battersea Park development, The View, which comprises 39 luxury apartments and three penthouses across 15 storeys. The lower three floors will also house 16,000 sqft of serviced office space.

The app consists of six interactive features which enable the user to see within the building using VR and AR technology and was launched at West Eleven’s Mipim Sundowners event.

“This could well be the death of the marketing suite as we know it,” West Eleven’s chief executive and founder, Will Herrmann, said.

“There is no better way to connect the buyer emotionally with the property than for them to be able to visually experience the entire thing on an apple hand-held device at anytime and anywhere, it allows them to envisage their life in their new home. It’s convenience on another level.”

West Eleven invested in innovative Apple technology to provide its perspective buyers with a more immersive experience, including the chance of experiencing ‘The View’ of the development overlooking Battersea Park and Chelsea and opening the building to see its layout.

Model Works Media, which will soon rebrand as Grain, worked with West Eleven to incorporate Jo Cowen Architects’ design into the app. Director Lewis Quinn added. “To be able to say we created an AR app, the first of its kind for a property developer is just amazing.”

Click here to read the article on the Property Week website: